JARED JOHNSEN
ACD / WRITER
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Cesar "Woman's Best Friend, Too"

The phrase "Man's Best Friend" has been a part of our vernacular since a famous courtroom speech in 1870 delivered by George Vest. But as with many phrases, it's connotations are a bit outdated. So we recreated that old speech and placed it over modern vignettes to give the phrase an overdue addition, “Woman’s best friend, too.”

The film launched on International Women’s Day in conjunction with our partnerships with famous female photographers and celebs who posted pics of themselves with their dogs on Instagram using our hashtag.

Cesar “Woman’s Best Friend”

Campaign Featuring TV, OLV, Social & PR integration

WOMAN’S BEST FRIEND - LAUNCH FILM

The phrase "Man's Best Friend" has been a part of our vernacular since a famous courtroom speech in 1870 delivered by George Vest. But as with many phrases, its connotations are a bit outdated. So we recreated that old speech and placed it over modern vignettes to give the phrase an overdue addition, “Woman’s best friend, too.”

The film launched on International Women’s Day in conjunction with our partnerships with famous female photographers and celebs who posted pics of themselves with their dogs on Instagram using our hashtag.

Case Study*

*Digging the smooth dulcet tones of this film’s voice over? I’m available.