WhatsApp “It’s Between You”

Global Brand Campaign featuring TV, OVL, Social & Digital

As the pandemic struck, WhatsApp was blown away with the incredible ways people were leaning on each other with their product. So as part of the global team, my partner and I created a film that followed those unique connections in one long chain of people across five continents.

To film it remotely and under lockdown, we enlisted cinematographers and their immediate families to create a film that follows one interconnected story of people using WhatsApp during the pandemic. For shorter social content, we told the individual story of each link in that chain.