JARED JOHNSEN
ACD / WRITER
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Golden State Warriors "Our Strength Comes From You"

The Warriors were finishing their final season in Oakland before heading across the bay to their new stadium in San Francisco. The challenge: show your Oakland fans they’re not being left behind.

“The Town” Nike statement jersey was the perfect opportunity to do it. To ensure the meaning of a jersey honoring the place the team called home for 46 years wasn’t lost on fans, we helped create a series of kits to surprise important fans and show Oakland our love. Playing off the Warriors’ “Strength in Numbers” slogan, our campaign handle directed praise back at community members: “Our Strength Comes From You”.

We also partnered with the local retailer Oaklandish to design and create the kits, which included “The Town” jerseys, local goods from Oakland, and a collector’s book detailing all 46 years the team played in Oakland, which divided into chapters based on various jersey designs over the years, ending with “The Town” jersey.

Warriors “Our Strength Comes From You”

The Golden State Warriors were finishing their final NBA season in Oakland before heading across the Bay to their new stadium in San Francisco. The challenge: show your Oakland fans they’re not being left behind.

“The Town” Nike statement jersey was the perfect opportunity to do it. To ensure the meaning of a jersey honoring the place the team called home for 46 years wasn’t lost on fans, we helped create a series of kits to surprise important fans and show Oakland our love. Playing off the Warriors’ “Strength in Numbers” slogan, our campaign handle directed praise back at community members: “Our Strength Comes From You”.

We also partnered with the local Bay Area retailer Oaklandish to design and create the kits, which included “The Town” jerseys, local goods from Oakland and a collector’s book detailing all 46 years the team played in Oakland, which was divided into chapters based on various jersey designs over the years, ending with “The Town” jersey.