Goodnessknows “Beginning of Greatness”
360 Campaign Featuring TV, Print, OOH, Contextual Pre-roll OLV & Social
Prior to launching the Goodnessknows snack squares, research had told us one thing about our target audience: it viewed itself as more of a work-in-progress than a work of art.
So instead of championing extreme goals like other brands in the category, we got behind beginners who take themselves a little less seriously.
