JARED JOHNSEN
ACD / WRITER
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Nutro "Honest to Dog"

Dog kibble comes in a variety of shapes and colors. Mostly because of molds and food coloring. But the shapes and colors inside Nutro's new product were actual bits of fruits and vegetables. So at launch, they wanted people to notice the difference. We made it kinda hard to miss. 

Nutro “Honest to Dog”

Brand Campaign Featuring TV, OLV, Print

Dog kibble comes in a variety of shapes and colors. Mostly because of molds and food coloring. But the shapes and colors inside Nutro's new product were actual bits of fruits and vegetables. So at launch, they wanted people to notice the difference. We made it kinda hard to miss.