JARED JOHNSEN
ACD / WRITER
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Wells Fargo "Working Together"

Back in 2016, back before Wells Fargo had monthly scandals in the news—and the Senate shamed their CEO on national TV—our job was a little simpler. Our challenge was to breathe fresh life into their old tagline: “Together we’ll go far.”

So we focused on the human place all true partnership begins: understanding each other. This film demonstrates our understanding of what people truly work for and how we can help.

Wells Fargo “Working Together”

360 Brand Campaign Featuring TV, OLV, Print, Digital, Social & Radio

Back in 2016, before Wells Fargo had monthly scandals in the news—and the Senate shamed their CEO on national TV—our job was a little simpler. Our challenge was to breathe fresh life into their old tagline: “Together we’ll go far.”

So we focused on the human place all true partnership begins: understanding each other. To demonstrate that understanding, my partner and I created this film for the campaign to illustrate one universal reason we all work.

Fun fact: the song that we had scored for this spot was requested dozens of times by people online.